About Course
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Course Content
Tutor Topics
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0.1. Course Overview
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0.2. A brief history of SEO
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1.5. Bing Webmaster Guidelines
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1.6. Guidelines for representing your local business on Google
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1.7. Local, national, or international SEO
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1.8. Know your client’s goals
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2.1. How do search engines work?
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2.10. What is RankBrain?
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2.2. What is search engine crawling
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2.3. Search engine ranking
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1.1. What is seo?
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1.2. why seo is important?
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1.3. White hat vs black hat SEO & SEO industry
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1.4. Google Webmaster Guidelines
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3.3. How often are those terms searched?
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2.4. Crawling: Can search engines find your pages?
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2.5. Can crawlers find all your important content?
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2.6. Is your content hidden behind login forms?
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2.7. Indexing: How do search engines interpret and store your pages?
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2.8. Ranking: How do search engines rank URLs?
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2.9. The role links play in SEO
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3.1. Keyword Research
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3.2. What terms are people searching for?
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3.4. Getting strategic with search volume
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3.5. Which format best suits the searcher’s intent?
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3.6. Tools for determining the value of a keyword
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4.1. ON-PAGE SEO
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4.10. Meta descriptions
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4.11. URL structure: Naming and organizing your pages
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4.2. Creating your content
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4.3. Cloaking
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4.4. Auto-generated content
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4.5. Beyond content: Other optimizations your pages need
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5.2. How Websites work
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5.3. How search engines understand websites
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5.4.How users interact with websites
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5.5. Improve speed & the experience
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6.1. LINK BUILDING & ESTABLISHING AUTHORITY
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6.2. Followed vs. nofollowed links
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6.3. Link building don’ts & things to avoid
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6.4. How to build high-quality backlinks
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6.5. Beyond links
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4.6. Redirection
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4.7. Image optimization
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4.8. Formatting for readability & featured snippets
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4.9. Title Tags
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5.1. TECHNICAL SEO
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8.10. linkbuilding software
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8.2. Duplicate content
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8.3. Affiliate Marketing SEO
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8.4. Metadata
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8.5. SEMrush vs MOZ: Which is the Best SEO Tool?
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7.1. TRACKING SEO PERFORMANCE
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7.2. Measuring
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7.3. Additional common SEO metrics
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7.4. Evaluating a site’s health
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7.5. Prioritizing your SEO fixes
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7.6. SEO planning & execution
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8.1. How to use copyscape
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8.6. Bing Webmaster tools
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8.7. Google Webmaster
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8.8. Top Google Analytics Tools to Improve Data Quality and Productivity
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8.9. PPC – Pay per click
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