Summary
Commercial success depends on strong customer conversations, disciplined opportunity management, and the ability to create value throughout the sales cycle. This course develops practical capability in Sales & Negotiation so sales teams can improve quality of engagement, conversion, and account outcomes. In this Sales & Negotiation Training Course in Beijing, participants build practical capability in Sales & Negotiation with focus on preparation, stakeholder understanding, influence, and constructive agreement. The programme is designed for organisations in Beijing that want better execution quality, clearer judgement, and better day-to-day application.
This is not a theoretical overview. The course examines how Sales & Negotiation applies in real work, what strong implementation means in practice, where standard pitfalls emerge, and how to implement what they learn right away from day one.
Audience
- customer-facing professionals with revenue responsibility
- commercial teams who need stronger customer conversations and follow-through
- sales leaders building team capability and consistency
- business development teams
- professionals who need stronger commercial communication and pipeline discipline
- sales professionals and account managers
Learning Outcomes
- understand customer needs more effectively and respond with value
- prepare more effectively, influence discussions, and handle resistance with stronger structure
- handle objections, negotiation, or stakeholder complexity with more confidence
- use practical tools to improve pipeline quality and conversion
- strengthen consistency across the sales process
- apply stronger structure to customer conversations and sales activity
- improve qualification, follow-up, and opportunity progression
Agenda / Modules
Module 1: Preparing the conversation
- setting objectives, boundaries, and priorities
- understanding stakeholders, interests, and constraints
- preparing options and trade-offs before the conversation
Module 2: Interests, priorities, and leverage
- positions versus interests
- leverage, concessions, and alternatives
- deciding what matters most and where flexibility exists
Module 3: Influence and communication tactics
- questioning, listening, framing, and influence
- communicating value and managing perceptions
- building trust while protecting outcomes
Module 4: Managing tension and pushback
- responding to objections, emotion, and conflict
- keeping conversations constructive under pressure
- avoiding common mistakes that weaken credibility
Module 5: Agreements and follow-through
- capturing agreements, commitments, and next steps
- ensuring clarity after the discussion
- using reflection to improve future conversations
Business Benefits
- better pipeline discipline and opportunity management
- higher quality sales conversations and customer engagement
- improved conversion, account growth, or customer retention capability
- better consistency across the sales team
- stronger confidence in objection handling and commercial influence
- stronger influence, negotiation quality, and stakeholder alignment
What’s Included
- materials that support application in live opportunities
- optional tailoring to sales cycle, customer type, or sector
- tools for qualification, communication, and follow-through
- role-based discussion and practical commercial frameworks
- interactive workshop with customer and account scenarios
FAQs
1. Who should attend this Sales & Negotiation course?
This programme is designed for professionals, managers, and teams who need stronger practical capability in sales & negotiation. Participant profiles can be tailored to match role level, function, and organisational needs.
2. Can the course be tailored for our organisation in Beijing?
Yes. The programme can be adapted to your industry, internal terminology, systems, policies, examples, and team challenges so the learning is more directly usable after the workshop.
3. Is this course suitable for mixed-function groups?
In the majority of cases, yes. The workshop can be run for a single function or for mixed groups where collaboration across roles is important.
4. Does the course include practical exercises?
Yes. Depending on the format, the course can include case-based activities, structured group work, reflective discussion, and applied learning tasks.
5. Can this be delivered virtually as well as in person?
Yes. We offer in-person delivery in Beijing, live online sessions, and tailored corporate programmes for teams throughout China and the wider Asia-Pacific region.