Summary
Commercial success depends on strong customer conversations, disciplined opportunity management, and the ability to create value throughout the sales cycle. This course develops practical capability in Sales & Negotiation so sales teams can improve quality of engagement, conversion, and account outcomes. In this Sales & Negotiation Training Course in Tianjin, participants build practical capability in Sales & Negotiation with focus on preparation, stakeholder understanding, influence, and constructive agreement. The programme is designed for organisations in Tianjin that want sharper execution discipline, clearer judgement, and stronger real-world usage.
Moving beyond theory, the programme addresses the practical side of Sales & Negotiation: how it works in live settings, where frequent challenges arise, and how to apply new approaches from day one across roles and teams.
Audience
- sales leaders building team capability and consistency
- sales professionals and account managers
- customer-facing professionals with revenue responsibility
- commercial teams who need stronger customer conversations and follow-through
- business development teams
- professionals who need stronger commercial communication and pipeline discipline
Learning Outcomes
- apply stronger structure to customer conversations and sales activity
- prepare more effectively, influence discussions, and handle resistance with stronger structure
- strengthen consistency across the sales process
- understand customer needs more effectively and respond with value
- handle objections, negotiation, or stakeholder complexity with more confidence
- use practical tools to improve pipeline quality and conversion
- improve qualification, follow-up, and opportunity progression
Agenda / Modules
Module 1: Preparing the conversation
- setting objectives, boundaries, and priorities
- understanding stakeholders, interests, and constraints
- preparing options and trade-offs before the conversation
Module 2: Interests, priorities, and leverage
- positions versus interests
- leverage, concessions, and alternatives
- deciding what matters most and where flexibility exists
Module 3: Influence and communication tactics
- questioning, listening, framing, and influence
- communicating value and managing perceptions
- building trust while protecting outcomes
Module 4: Managing tension and pushback
- responding to objections, emotion, and conflict
- keeping conversations constructive under pressure
- avoiding common mistakes that weaken credibility
Module 5: Agreements and follow-through
- capturing agreements, commitments, and next steps
- ensuring clarity after the discussion
- using reflection to improve future conversations
Business Benefits
- better consistency across the sales team
- better pipeline discipline and opportunity management
- improved conversion, account growth, or customer retention capability
- stronger confidence in objection handling and commercial influence
- higher quality sales conversations and customer engagement
- stronger influence, negotiation quality, and stakeholder alignment
What’s Included
- role-based discussion and practical commercial frameworks
- materials that support application in live opportunities
- tools for qualification, communication, and follow-through
- optional tailoring to sales cycle, customer type, or sector
- interactive workshop with customer and account scenarios
FAQs
1. Who should attend this Sales & Negotiation course?
This programme is designed for professionals, managers, and teams who need stronger practical capability in sales & negotiation. Attendance criteria can flex depending on role type, experience level, and team context.
2. Can the course be tailored for our organisation in Tianjin?
Yes. The programme can be adapted to your industry, internal terminology, systems, policies, examples, and team challenges so the learning is more directly usable after the workshop.
3. Is this course suitable for mixed-function groups?
In the majority of cases, yes. The workshop can be run for a single function or for mixed groups where collaboration across roles is important.
4. Does the course include practical exercises?
Yes. Depending on the format, the course can include collaborative tasks, scenario work, guided reflection, and trainer-led application exercises.
5. Can this be delivered virtually as well as in person?
Yes. The programme is available in person in Tianjin, as a live virtual session, or as a private corporate programme for teams across China and the wider Asia-Pacific region.