Summary
Commercial success depends on strong customer conversations, disciplined opportunity management, and the ability to create value throughout the sales cycle. This course develops practical capability in Sales & Negotiation so sales teams can improve quality of engagement, conversion, and account outcomes. In this Sales & Negotiation Training Course in Phnom Penh, participants build practical capability in Sales & Negotiation with focus on preparation, stakeholder understanding, influence, and constructive agreement. The programme is designed for organisations in Phnom Penh that want sharper execution discipline, clearer judgement, and improved on-the-job implementation.
Moving beyond theory, the programme addresses the practical side of Sales & Negotiation: how it works in live settings, where most teams underperform, and how to implement what they learn right away across roles and teams.
Audience
- professionals who need stronger commercial communication and pipeline discipline
- business development teams
- sales leaders building team capability and consistency
- commercial teams who need stronger customer conversations and follow-through
- customer-facing professionals with revenue responsibility
- sales professionals and account managers
Learning Outcomes
- strengthen consistency across the sales process
- use practical tools to improve pipeline quality and conversion
- prepare more effectively, influence discussions, and handle resistance with stronger structure
- improve qualification, follow-up, and opportunity progression
- understand customer needs more effectively and respond with value
- apply stronger structure to customer conversations and sales activity
- handle objections, negotiation, or stakeholder complexity with more confidence
Agenda / Modules
Module 1: Preparing the conversation
- setting objectives, boundaries, and priorities
- understanding stakeholders, interests, and constraints
- preparing options and trade-offs before the conversation
Module 2: Interests, priorities, and leverage
- positions versus interests
- leverage, concessions, and alternatives
- deciding what matters most and where flexibility exists
Module 3: Influence and communication tactics
- questioning, listening, framing, and influence
- communicating value and managing perceptions
- building trust while protecting outcomes
Module 4: Managing tension and pushback
- responding to objections, emotion, and conflict
- keeping conversations constructive under pressure
- avoiding common mistakes that weaken credibility
Module 5: Agreements and follow-through
- capturing agreements, commitments, and next steps
- ensuring clarity after the discussion
- using reflection to improve future conversations
Business Benefits
- stronger confidence in objection handling and commercial influence
- stronger influence, negotiation quality, and stakeholder alignment
- better consistency across the sales team
- better pipeline discipline and opportunity management
- improved conversion, account growth, or customer retention capability
- higher quality sales conversations and customer engagement
What’s Included
- materials that support application in live opportunities
- optional tailoring to sales cycle, customer type, or sector
- role-based discussion and practical commercial frameworks
- tools for qualification, communication, and follow-through
- interactive workshop with customer and account scenarios
FAQs
1. Who should attend this Sales & Negotiation course?
This programme is designed for professionals, managers, and teams who need stronger practical capability in sales & negotiation. The cohort can be shaped around specific roles, seniority bands, and business objectives.
2. Can the course be tailored for our organisation in Phnom Penh?
Yes. The programme can be adapted to your industry, internal terminology, systems, policies, examples, and team challenges so the learning is more directly usable after the workshop.
3. Is this course suitable for mixed-function groups?
Usually, yes. The workshop can be run for a single function or for mixed groups where collaboration across roles is important.
4. Does the course include practical exercises?
Yes. Depending on the format, the course can include case-based activities, structured group work, reflective discussion, and applied learning tasks.
5. Can this be delivered virtually as well as in person?
Yes. This course can be taken in person in Phnom Penh, via live virtual classroom, or as a private session for organisations across Cambodia and Southeast Asia.