Summary
Commercial success depends on strong customer conversations, disciplined opportunity management, and the ability to create value throughout the sales cycle. This course develops practical capability in Sales Negotiation so sales teams can improve quality of engagement, conversion, and account outcomes. In this Sales Negotiation Training Course in Bandung, participants build practical capability in Sales Negotiation with focus on preparation, stakeholder understanding, influence, and constructive agreement. The programme is designed for organisations in Bandung that want better execution quality, clearer judgement, and better day-to-day application.
The programme goes beyond theory to explore how Sales Negotiation works in practice — covering how skilled application looks in practice, where performance gaps tend to surface, and how participants can put the learning into practice straight away within their own teams.
Audience
- commercial teams who need stronger customer conversations and follow-through
- professionals who need stronger commercial communication and pipeline discipline
- business development teams
- sales leaders building team capability and consistency
- customer-facing professionals with revenue responsibility
- sales professionals and account managers
Learning Outcomes
- understand customer needs more effectively and respond with value
- apply stronger structure to customer conversations and sales activity
- prepare more effectively, influence discussions, and handle resistance with stronger structure
- handle objections, negotiation, or stakeholder complexity with more confidence
- improve qualification, follow-up, and opportunity progression
- strengthen consistency across the sales process
- use practical tools to improve pipeline quality and conversion
Agenda / Modules
Module 1: Preparing the conversation
- setting objectives, boundaries, and priorities
- understanding stakeholders, interests, and constraints
- preparing options and trade-offs before the conversation
Module 2: Interests, priorities, and leverage
- positions versus interests
- leverage, concessions, and alternatives
- deciding what matters most and where flexibility exists
Module 3: Influence and communication tactics
- questioning, listening, framing, and influence
- communicating value and managing perceptions
- building trust while protecting outcomes
Module 4: Managing tension and pushback
- responding to objections, emotion, and conflict
- keeping conversations constructive under pressure
- avoiding common mistakes that weaken credibility
Module 5: Agreements and follow-through
- capturing agreements, commitments, and next steps
- ensuring clarity after the discussion
- using reflection to improve future conversations
Business Benefits
- higher quality sales conversations and customer engagement
- stronger influence, negotiation quality, and stakeholder alignment
- improved conversion, account growth, or customer retention capability
- better pipeline discipline and opportunity management
- stronger confidence in objection handling and commercial influence
- better consistency across the sales team
What’s Included
- interactive workshop with customer and account scenarios
- tools for qualification, communication, and follow-through
- optional tailoring to sales cycle, customer type, or sector
- materials that support application in live opportunities
- role-based discussion and practical commercial frameworks
FAQs
1. Who should attend this Sales Negotiation course?
This programme is designed for professionals, managers, and teams who need stronger practical capability in Sales Negotiation. The group composition can be adapted based on seniority, department, and business requirements.
2. Can the course be tailored for our organisation in Bandung?
Yes. The programme can be adapted to your industry, internal terminology, systems, policies, examples, and team challenges so the learning is more directly usable after the workshop.
3. Is this course suitable for mixed-function groups?
Yes, in most situations. The workshop can be run for a single function or for mixed groups where collaboration across roles is important.
4. Does the course include practical exercises?
Yes. Depending on the format, the course can include practical exercises, facilitated case analysis, individual reflection, and team-based application.
5. Can this be delivered virtually as well as in person?
Yes. Delivery options include in-person training in Bandung, live virtual workshops, and bespoke corporate sessions for teams in Indonesia and Southeast Asia.