Summary
Commercial success depends on strong customer conversations, disciplined opportunity management, and the ability to create value throughout the sales cycle. This course develops practical capability in Sales & Negotiation so sales teams can improve quality of engagement, conversion, and account outcomes. In this Sales & Negotiation Training Course in Taoyuan, participants build practical capability in Sales & Negotiation with focus on preparation, stakeholder understanding, influence, and constructive agreement. The programme is designed for organisations in Taoyuan that want enhanced implementation capability, clearer judgement, and more reliable workplace adoption.
This is not a theoretical overview. The course examines how Sales & Negotiation applies in real work, what strong implementation means in practice, where frequent challenges arise, and how to put the learning into practice straight away from day one.
Audience
- sales professionals and account managers
- commercial teams who need stronger customer conversations and follow-through
- customer-facing professionals with revenue responsibility
- sales leaders building team capability and consistency
- professionals who need stronger commercial communication and pipeline discipline
- business development teams
Learning Outcomes
- understand customer needs more effectively and respond with value
- use practical tools to improve pipeline quality and conversion
- handle objections, negotiation, or stakeholder complexity with more confidence
- prepare more effectively, influence discussions, and handle resistance with stronger structure
- strengthen consistency across the sales process
- improve qualification, follow-up, and opportunity progression
- apply stronger structure to customer conversations and sales activity
Agenda / Modules
Module 1: Preparing the conversation
- setting objectives, boundaries, and priorities
- understanding stakeholders, interests, and constraints
- preparing options and trade-offs before the conversation
Module 2: Interests, priorities, and leverage
- positions versus interests
- leverage, concessions, and alternatives
- deciding what matters most and where flexibility exists
Module 3: Influence and communication tactics
- questioning, listening, framing, and influence
- communicating value and managing perceptions
- building trust while protecting outcomes
Module 4: Managing tension and pushback
- responding to objections, emotion, and conflict
- keeping conversations constructive under pressure
- avoiding common mistakes that weaken credibility
Module 5: Agreements and follow-through
- capturing agreements, commitments, and next steps
- ensuring clarity after the discussion
- using reflection to improve future conversations
Business Benefits
- better consistency across the sales team
- stronger confidence in objection handling and commercial influence
- better pipeline discipline and opportunity management
- higher quality sales conversations and customer engagement
- improved conversion, account growth, or customer retention capability
- stronger influence, negotiation quality, and stakeholder alignment
What’s Included
- interactive workshop with customer and account scenarios
- optional tailoring to sales cycle, customer type, or sector
- materials that support application in live opportunities
- role-based discussion and practical commercial frameworks
- tools for qualification, communication, and follow-through
FAQs
1. Who should attend this Sales & Negotiation course?
This programme is designed for professionals, managers, and teams who need stronger practical capability in sales & negotiation. Participant profiles can be tailored to match role level, function, and organisational needs.
2. Can the course be tailored for our organisation in Taoyuan?
Yes. The programme can be adapted to your industry, internal terminology, systems, policies, examples, and team challenges so the learning is more directly usable after the workshop.
3. Is this course suitable for mixed-function groups?
Typically, yes. The workshop can be run for a single function or for mixed groups where collaboration across roles is important.
4. Does the course include practical exercises?
Yes. Depending on the format, the course can include interactive exercises, applied case studies, group discussion, and reflection-based learning.
5. Can this be delivered virtually as well as in person?
Yes. This course can be taken in person in Taoyuan, via live virtual classroom, or as a private session for organisations across Taiwan and the Asia-Pacific region.